Terms of Service

1. Agreement to Terms

These Terms of Service ("Terms") constitute a legally binding agreement under the Indian Contract Act, 1872 between you ("User", "you") and Milanse Private Limited ("Milanse", "we", "us", "our"), governing your access to and use of the Milanse matrimonial platform, website, mobile application, and all associated services (collectively, the "Platform"). By registering for an account, clicking "I Agree", or otherwise using the Platform, you acknowledge that you have read, understood, and agree to be bound by these Terms, our Privacy Policy, Cookie Policy, Community Guidelines, and all other policies referenced herein. These Terms apply to all users including visitors, registered users, and premium subscribers.

2. Eligibility Requirements

To use the Platform, you must satisfy ALL of the following conditions at all times:

• •Age: You must be at least 18 years of age. Male users must be at least 21 years of age, consistent with the minimum marriageable age under Indian matrimonial laws including the Hindu Marriage Act, 1955 and the Special Marriage Act, 1954.
• •Marital Status: You must be unmarried, legally divorced, or widowed. Individuals in a legally subsisting marriage are not permitted to create a profile or use the Platform.
• •Capacity: You must have the legal capacity to enter into a binding contract under Indian law — i.e., you must be of sound mind and not be disqualified from contracting by any law.
• •Jurisdiction: You must be a citizen or resident of India, or an Indian diaspora member (OCI/PIO/NRI) using the Platform for matrimonial purposes within the Gahoi Baniya community (or such other community as the Platform may expand to serve).
• •Not Banned: You must not have been previously suspended or permanently banned from the Platform for violation of these Terms or applicable law.
• •One Account Per Person: You may only maintain one active account on the Platform at any time. Creating multiple accounts is a serious violation.

3. Account Registration & Security

You agree to provide accurate, current, and complete information during registration and to update it promptly if it changes. You are solely responsible for:

• •Maintaining the confidentiality of your account credentials (phone number + OTP, email/password, passkey).
• •All activities that occur under your account, whether or not you authorised them.
• •Immediately notifying us at security@milanse.com of any suspected unauthorised access to your account.
• •Ensuring you log out from shared devices after each session.

We reserve the right to suspend accounts where we detect unusual login activity, suspected credential compromise, or identity inconsistency. We will notify you via your registered phone or email in such cases.

4. Mandatory Identity Verification

Verification is not optional. No profile will be made visible to other users until the User has completed all mandatory verification steps:

• •Step 1 — Document Verification: Submit one of the following: Aadhaar eKYC (via DigiLocker), Aadhaar Offline XML, Passport, OCI Card, or PAN Card. Our system will perform OCR, field matching, and a deduplication check.
• •Step 2 — Live Selfie: Submit a live selfie which is checked for liveness and matched against your verification document.
• •Step 3 — Manual Review: Every profile is reviewed by our human moderation team before being approved. This typically takes 24–72 hours.

5. Profile Rules & Content Standards

Your profile is your representation on the Platform. You agree that:

• •All information in your profile is truthful, accurate, and up to date.
• •Photos must be your own clear, recent photos. You must be the only identifiable person in your primary photo.
• •You will not upload photos of other people, celebrities, copyrighted images, or images that are digitally altered to misrepresent your appearance.
• •Your profile description and prompts must not contain contact information (phone numbers, email, social media handles, external links) — this is to protect both you and other users.
• •You will update your profile promptly if your marital status changes (e.g., if you get married or engaged through the Platform or otherwise).
• •You will not represent yourself as someone of a different gender, age, or community.
• •Family member bios must clearly indicate they are managing the profile on behalf of the prospective bride/groom and must not contain false information about the candidate.

6. Prohibited Conduct

The following conduct is strictly prohibited on the Platform and may result in immediate account termination and, where applicable, reporting to law enforcement. "You agree not to" as used below means any action you take directly or through another person:

7. User Content & Licence

You retain all ownership rights in the content you upload to the Platform ("User Content"), including your profile photos, bio, and responses to profile prompts. By uploading User Content, you grant Milanse a non-exclusive, royalty-free, worldwide, sublicensable licence to use, copy, process, display, distribute, and create derivative works of your User Content solely for the purpose of operating, improving, and promoting the Platform. This licence terminates when you delete the content or your account (subject to our data retention obligations). You represent and warrant that:

• •You own or have the necessary rights to upload the User Content.
• •The User Content does not infringe any third-party intellectual property rights, privacy rights, or applicable law.
• •You have obtained the consent of any identifiable individuals in your photos (other than yourself).
• •The User Content is not defamatory, obscene, or otherwise harmful.

8. Intellectual Property

All content, software, features, design elements, and functionality of the Platform — including but not limited to the brand name "Milanse", logo, AI matching algorithms, compatibility scoring methodology, UI design, and written content — are owned by Milanse Private Limited or its licensors and are protected under Indian and international intellectual property laws, including the Copyright Act, 1957 and the Trade Marks Act, 1999. You may not reproduce, distribute, create derivative works, publicly display, or exploit any part of the Platform without our prior written consent. Nothing in these Terms grants you any ownership or licence rights in Milanse's intellectual property.

9. Third-Party Services & Links

The Platform integrates with third-party services (including DigiLocker for Aadhaar eKYC, Razorpay for payments, AWS Rekognition for photo verification, MSG91 for SMS, and WhatsApp Business for notifications). Your use of these third-party services is governed by their respective terms and privacy policies. We are not responsible for the practices of any third-party service providers. The Platform may also contain links to third-party websites; we do not endorse and are not responsible for the content or privacy practices of any linked website.

10. Subscriptions, Payments & Free Tier

The Platform operates on a freemium model:

11. Refund & Cancellation

Please review our full Refund & Cancellation Policy at /refund-policy. Key terms:

• •Annual plan purchases are eligible for a full refund within 7 days of purchase if you have not used any premium features during that period.
• •Monthly plan purchases are non-refundable.
• •Subscriptions cancelled mid-period remain active until the end of the current billing period; no pro-rated refunds are issued.
• •The Lifetime Free offer is non-refundable and non-transferable.
• •Accounts suspended for violation of these Terms are not eligible for any refund.
• •Refund requests must be submitted to billing@milanse.com with your transaction ID.

12. Platform Availability & Modifications

We strive to maintain 99.5% uptime but do not guarantee uninterrupted access to the Platform. We may modify, suspend, or discontinue any feature or the entire Platform at any time with reasonable notice. Scheduled maintenance windows will be communicated at least 24 hours in advance. We are not liable for any loss resulting from Platform downtime, technical errors, or feature discontinuation.

13. Privacy

Your use of the Platform is subject to our Privacy Policy, which is incorporated into these Terms by reference. By using the Platform, you consent to our data practices as described in the Privacy Policy. You acknowledge that we handle your Aadhaar data, biometric data, and other sensitive personal data in accordance with our Privacy Policy and applicable Indian law.

14. Platform as Intermediary (IT Act Section 79)

Milanse operates as an intermediary under Section 79 of the Information Technology Act, 2000 and the IT (Intermediary Guidelines) Rules, 2021. As an intermediary, we provide a platform for users to connect for matrimonial purposes; we do not initiate, select, modify, or endorse any user-to-user communication or profile content. We are not liable for any content posted by users, except to the extent provided under applicable law. We comply with all obligations of intermediaries under the IT Act, including publishing these Terms and our Privacy Policy, appointing a Grievance Officer, and taking down unlawful content upon receiving actual knowledge or a court order.

15. Disclaimer of Warranties

THE PLATFORM IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR UNINTERRUPTED ACCESS. WE DO NOT WARRANT THAT: (A) THE PLATFORM WILL MEET YOUR SPECIFIC REQUIREMENTS; (B) THE PLATFORM WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE; (C) THE RESULTS OBTAINED FROM THE PLATFORM WILL BE ACCURATE OR RELIABLE; (D) ANY PARTICULAR MATCH WILL BE COMPATIBLE OR SUITABLE FOR YOU; OR (E) ANY USER'S PROFILE INFORMATION IS ACCURATE OR COMPLETE, NOTWITHSTANDING OUR VERIFICATION MEASURES.

16. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE INDIAN LAW, IN NO EVENT SHALL MATRIMONY, ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATING TO: (A) YOUR ACCESS TO OR USE OF, OR INABILITY TO ACCESS OR USE, THE PLATFORM; (B) ANY CONDUCT OR CONTENT OF ANY THIRD PARTY ON THE PLATFORM, INCLUDING OTHER USERS; (C) ANY CONTENT OBTAINED FROM THE PLATFORM; OR (D) UNAUTHORISED ACCESS, USE, OR ALTERATION OF YOUR TRANSMISSIONS OR CONTENT.

17. Indemnification

You agree to defend, indemnify, and hold harmless Milanse Private Limited, its directors, officers, employees, agents, and affiliates from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or in any way connected with: (a) your access to or use of the Platform; (b) your User Content; (c) your violation of these Terms; (d) your violation of any third-party rights, including privacy or intellectual property rights; or (e) any claim that your User Content caused harm to a third party.

18. Dispute Resolution & Arbitration

We encourage you to first contact us at legal@milanse.com to resolve any dispute informally. If informal resolution is not possible, the following applies:

19. Governing Law & Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of India, without regard to its conflict of law provisions. For matters not subject to arbitration, the courts of New Delhi, India shall have exclusive jurisdiction. If you are accessing the Platform from outside India, you are responsible for compliance with your local laws.

20. Suspension & Termination

Either party may terminate this agreement at any time:

21. Amendments to These Terms

We may revise these Terms at any time. For material changes, we will provide at least 30 days' notice via in-app notification and email to your registered address. The revised Terms will include an updated "Last Updated" date. Your continued use of the Platform after the effective date of any revision constitutes acceptance. If you do not agree to the amended Terms, you must stop using the Platform and may delete your account.

22. General Provisions

• •Entire Agreement: These Terms, together with the Privacy Policy, Cookie Policy, Community Guidelines, Refund Policy, and Safety Tips, constitute the entire agreement between you and Milanse with respect to the Platform.
• •Severability: If any provision of these Terms is found to be invalid or unenforceable by a court of competent jurisdiction, that provision will be limited or eliminated to the minimum extent necessary so that the remaining provisions remain in full force.
• •No Waiver: Our failure to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision.
• •Assignment: You may not assign or transfer these Terms or your rights hereunder without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.
• •Force Majeure: We are not liable for any failure or delay in performance resulting from causes beyond our reasonable control, including natural disasters, government actions, internet outages, cyberattacks, or pandemic-related disruptions.
• •Language: These Terms are written in English. If translated, the English version shall prevail in case of any conflict.
• •No Partnership: Nothing in these Terms creates a partnership, joint venture, agency, franchise, or employment relationship between you and Milanse.

23. Grievance Officer

As required under the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, our Grievance Officer for user complaints relating to the Platform is:

24. Contact Us

For questions, concerns, or feedback about these Terms of Service: